Google Ad Grants

Why Every Nonprofit Needs a Google Ad Grant

Google Ad Grants represent one of the biggest opportunities in nonprofit marketing: $10,000/month in free advertising. 

What is a Google Ad Grant?

The Google Ad Grant program is one of the biggest missed opportunities for organizations. Organizations that have successfully set up a Google Ad Grant have raised over $80K+ or acquired 100K+ email addresses. 

So, what’s the catch? To qualify for Google Ad Grants, your organization must:

    • Begin by applying to Google for Nonprofits. Your organization must hold valid charity status. Please see the Google for Nonprofits site for definitions of charity status in your country. Governmental entities and organizations, hospitals and medical groups, schools, academic institutions, and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.
    • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
    • Have a high-quality website that meets the Ad Grants website policy.
    • Get approved through the Ad Grants pre-qualification process after your organization is enrolled in Google for Nonprofits.

Why should you care?

With over 5.6 billion Google searches performed every day, you can make a huge impact in the visibility of your nonprofit online with Google Ad Grants. We have seen up to 40,000 new website visitors a month from nonprofits who use Google Grants. Who wouldn’t want that?

With any new partner, the first thing we ask is “Do you have a Google Ad Grant account?”. It’s a vital component of all our client’s digital strategies, from building awareness to fundraising to activating advocates. Google Ad Grants helps nonprofits get in front of the right people at the right time, for free. 

Here’s how three of our partners have leveraged their grant to achieve their mission. 

For more tips, download our free guide, The Ultimate How-to Guide for Google Ad Grants.

The Ultimate How-to-Guide to Google Ad Grants

Want to learn how your organization can leverage a Google Ad Grant? Contact us.


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