Twitter logo with santa hat on

8 Twitter Tips for Nonprofit Holiday Campaigns

The holiday season is just around the corner. Here are some ideas to promote your nonprofit holiday campaigns on Twitter.

Create a Holiday Hashtag

Arguably the most important step is to create a holiday hashtag. A creative hashtag will be helpful for user engagement and will be helpful in tracking all your holiday campaign tweets at the end of the season. Encourage supporters to use the hashtag when they make a donation or mention your campaign in their tweets.

Set Up a Content Calendar

Create a content calendar to optimize your nonprofit’s giving strategy. Use our 10 Tips for an Effective Content Strategy as a guide when you’re putting together your nonprofit’s content calendar. Include Twitter handles of individuals and organizations you want to connect with and links to stories you want to share in the calendar.

Add Holiday Keywords

Adding a few holiday keywords to your SEO will be highly beneficial for your campaign. It will not only enhance search performance, but also lead to more Twitter and website traffic.

Showcase Holiday Cheer

Show holiday spirit on your nonprofit’s social media platforms. Update your nonprofit’s Twitter background and icon to embrace the cheer of the holiday season.

Use Multiple Mediums

Experiment with photography and video for your nonprofit’s holiday campaign. Showcase your work to supporters, so they can see how their donations have helped your organization make a difference in the world. Use Vine and Instagram’s video feature to create quick and easy video snippets to share on Twitter, Facebook, Tumblr and other social media networks.

Find Key Influencers

Find influential individuals, companies, foundations and other organizations that are interested in your organization’s cause, and reach out to them about your nonprofit’s holiday campaign.

Schedule and Launch

Now it’s time to launch your holiday campaign. Don’t forget: Giving Tuesday is on Dec. 3, 2013. Include the #GivingTuesday hashtag in all your fundraising tweets that day. Take a look at our Ultimate Nonprofit #GivingTuesday Checklist for tips on how to prepare for the biggest day of giving.

Thank Your Supporters

Use Twitter to thank your donors and supporters by sending personalized tweets.


If your nonprofit is just establishing a Twitter presence, check out our Quick Twitter Guide on the best practices of the platform. Also, take a look 10 Tips for Nonprofits in 140 Characters or Less.

If you have any questions, get in touch with us by leaving a comment below, sending a tweet to @mediacause or emailing connect [at] mediacause [dot] org.


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