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Thursday Thinky: Nonprofits, Coronavirus & Scrappiness

As you may have heard, Nonprofits are suffering greatly at the moment. What you may not know is that the NPO sector is the third largest workforce in the US, behind retail and manufacturing. So today, we want to shout out all the nonprofits organizations that are trying their best to continue their much needed work in our communities. So, here’s a roundup of all the cool ideas, campaigns, and innovations that nonprofits are coming up with right now to survive.

We salute and support you!



Creative & Brand


Atlanta Humane SocietyPuppies at the Georgia Aquarium (Atlanta Humane)

From Amy (SVP Creative + Brand Strategy): The Atlanta Humane Society is closed for adoptions. The Georgia Aquarium is closed for visitors. Why not mash the two together…and bring puppies to visit the fish! It’s just so silly that it’s perfect, and the live stream + social content + post-event video of this amazingly adorable doggo adventure went viral pretty quikly. What an amazing way to raise awareness of two great local orgs, while also entertaining thousands of people at home. Because of the event’s success, they also brought in kittens earlier this week!


A collection of Covid19 Ads (Ads of the World)

From Amy (SVP Creative + Brand Strategy): As part of the UN “Global Call to Creatives”—an initiative looking to source COVID-protection ideas and messages from around the world—many agencies have jumped into the mix to produce their own campaigns and content. Some of the ads in this collection are based on that brief, others are just from brands and organizations who want their voice, and their message, to be heard right now.


Marie Curie – Not everything is on hold during Coronavirus (Creative Review)

From Amy (SVP Creative + Brand Strategy): This spot from the Marie Curie Organization in the UK, a group that provides terminally ill patients with end-of-life care, highlights that while almost everything in life is on hold right now…dying isn’t. It’s a lovely emotional appeal that’s punctuated by the soundtrack, although I wish, in some ways, the end was a bit more powerful. Still, it’s a good reminder that so many orgs that aren’t directly on the frontlines of the COVID-19 crisis are being immensely impacted by it, and that as a global community, we need to make sure they’re all getting the funding they need to continue their work.




College student made masks for the deaf & hard of hearing (NBC Lexington)

From Amy (SVP Creative + Brand Strategy): This is just so inspiring. The title says it all. If you have not heard about it yet, you should definitely click above.





YMCA – Comparing their Coronavirus response to measures taken during WWII (Campaign Live)

From Melvin (Account Director): Just like many other nonprofits, the YMCA has been hit really hard by the current crisis. Yet, they have decided to step up and help in any when they can. Their “Stay with Us” campaign highlights how the organization and its local chapters have switch gears to offer services including child care, shelter, meals for kids in need and outreach to seniors who are most vulnerable. The campaign that features a video and a “stay with us” banner for social media profile pic, amongst other things, was put together in less than a week! Bravo!




Royal National Lifeboat Institution – Crew members look out for each other (

From Nicola Leckie (Account Director): Connection. It’s one of the fundamental needs we share as humans and it’s at an all time low right now. Your supporters need to hear from you. Now is the time to increase your acknowledgements, check on your donors and members and let them know you appreciate their past support. Research shows that if you thank them during times of crisis, the gifts will come when things start to look better. How can you show your donors some love now? Can you engage your volunteers to call donors? Or, send a heartfelt thank you email to your constituents? Ask them how they are doing and create a way for them to respond to you (survey or email reply). We love this video from the Royal National Lifeboat Institution. The homepage hero copy read, “You’re a part of our crew and crew members look out for each other.”




Save The Children x No Kid Hungry – #SaveWithStories campaign (Save The Children)

From Clara (Senior Advocacy Account Strategist): Jennifer Garner and Amy Adams have started an initiative where they and their peers can provide distraction for kids of all sizes that supports Save the Children and No Kid Hungry to make sure kids can learn and eat. Head to their Insta to have Lin Manuel Miranda, Dr Jill Biden, Chris Colfer, Tony Hale, and many others share a book that they love with you and your kids in a socially distanced way, living room to living room. So far, their landing page reports, over 100 stories have been read, enabling Save the Children to give food and critical educational resources to nearly 90,000 children in 200 school communities across the country. Such a beautiful way to get and give, and right in line with what’s needed—by all of us at home and school communities operating in this new reality.


Thanks for reading today’s Thinky. See you next week!

PS: If any of the above made your wheels spin, we’d love to hear your thoughts — get in touch with us!

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