Thursday Thinky: Design, Experiment & Flying

No, we are not playing tricks on you. Yes, it is already Thursday! How did it happen? Who knows for sure, but maybe you deserve to slow down. Take five for yourself. Have a break, yet don’t have a Kitkat. Instead, we’ll serve you a Thinky!

This week, we are taking you on a journey that will start with gun violence, once again, and end with historically powerful typography. In between, we’ll have a blast from the past, a really fun Jet Blue campaign, some football (sorry… soccer), a snack, and more design. As usual, if any of these make your wheel spin, we’d love to hear your thoughts–get in touch with us!

Hope you’ll enjoy your break!

Tackling Big Issues


Business Leaders to Call on Congress to Act on Gun Violence (New York Times)

145 high profile, highly profitable, notable for-profit companies just joined together to pen a letter to Congress, urging them to change gun legislation. It’s a risky move for businesses that have to answer to shareholders, so we applaud those who felt like taking this position was worth the potential ramifications. However, we’re curious to know what are these companies committing to beyond their name. FWIW, tech giants Apple, Facebook, and Google did not sign the letter.


History of Advertising Trust – Selling old ads to care homes to help dementia sufferers (Campaign Live)

This is awesome! HAT, the world’s largest advertising archive, partnered with University of East Anglia (through a student project!) to create a service that delivers the most famous TV and print ads of the 50’s and 60’s to nursing homes–hoping to jog the memories of residents with Alzheimer’s, and provide some nostalgia and companionship to others who are lonely. What’s less awesome, and a bit opportunistic, is that HAT is charging  £40/month for this experimental service… But, at least it’s a pretty great way to leverage their content for good. What do you think?



Brands That Caught Our Eye


Jet Blue – Reimagining Airline History With the ‘Alright Brothers’ (Muse by Clio)

Similar to the Spotify campaign we shared two weeks ago, this made me smile. This is fun, smart, witty, and relatable. It sticks and it is a great example of storytelling, not the kind we usually find in the non-profit world, to illustrate a brand promise. By using a bit of physical humor, stellar facial expressions, and some subtle exaggeration, they’re able to convey the opposite of what they stand for and work it to their advantage. Brilliant!


The Wonderful World of Cause Marketing


MLS – Launching Pre-Match Jerseys To Support Childhood Cancer Awareness Month (Soccer Bible)

Major League Soccer is taking a page out of the other major sports league’s books with this initiative. Some proceeds from the sale of the jerseys (although the store doesn’t specify how much) will be given to Children’s Oncology Group, along with $1 for every #KickChildhoodCancer on social.


Rice KrispiesMaking sensory love notes to support kids with autism (Fast Company)

When I first read about this one, I thought it was awesome. But Amy, our VP of Brand + Creative who started the Thinky, was not having it. Here’s her commentary: “This one reads Cannes Fodder all over it. They probably made a few prototypes of the stickers. Filmed a very lovely video with one family. And that’s all they need in order to create a case study and concept board. You can seemingly order a real set here, but they make you sign up for Kellogg’s Family Rewards first…there’s no mention of a cost…and does any money go to Autism Speaks? Boo.” Do you agree?

For more Cause Marketing need-to-knows, check out our Cause-Marketing 101 webinar!

The Many Facets of Design


Continental TyresHow Sound Design, Not Just Music, Can Drive an Ad Emotionally (Muse By Clio)

Sound is amazing. Emotional. Evocative. Just like design can be a character in a story, so can–and should–sound. In order to showcase their product, Continental Tyres decided to use the raw sounds of tires on a picturesque mountain road in South France. The video might be a little long but I still dig it. Do you?


Vocal Type Creating powerful fonts based on protest movements (Fast Company)

Lastly, this is an ode to the power, often overlooked, of typography. We should not only be conscious of the fonts we’re using from a design / aesthetic perspective, but also their origins and their social impact.




That’s it for today’s Thinky. See you next week!

PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!

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