Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

Before we start, let’s answer the question that you have on your mind right now. What in the world is a “Thursday Thinky”? Well, I’m glad you asked.

For over a year now, Amy, our VP of Creative & Brand Strategy, has been sending an email to everyone at Media Cause, every Thursday, to share articles, campaigns, videos, etc. that triggered a reaction, good or bad, from her. These emails have sparked conversations internally, boosted our creativity, and broadened our curiosity.

I can’t speak for anybody else but I know that this is the ONE email I’m looking forward to receiving every week. So, as the self-professed Thinky #1 fan, I made it my mission to share that wealth with all of you!

Without further ado… Welcome to your first Thursday Thinky!

Organizations That Caught Our Eye


ALS Association Five years after the Ice Bucket Challenge, ALS Association tells us how they spent the money (Vox)

“$115 million made its way to the ALS Association — twice as much as the charity raises in a typical year…and faced one of the most unexpectedly difficult challenges for a charity: a sudden influx of way more resources than they knew what to do with, from one-time donors who’d almost all never give again. They did pretty well with the situation, but the challenges ahead of them, including a big budget deficit, go to show that a huge one-time funding boost isn’t always a blessing.”


OKC Animal ShelterBefore you go to Area 51, go get a dog wearing a tin foil hat at this shelter (CNN)

This is just cute and hilarious and DAMN they got 1.7 million people saying they want to go. Dogs FTW!




Sesame Street + Autism SpeaksAutism Speaks, Ad Council, and Sesame Street team up to reach parents and advocate earlier screening (Campaign Live)

To push early autism detection, Autism Speaks partnered with Sesame Street to launch a new bilingual awareness campaign featuring Julia, a four-year-old Sesame Street Muppet with autism. 

Hat tip to Ad Council who worked on this campaign in partnership with BBDO and sister agency Dieste .

Cause Marketing Done Well


Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? (AdWeek)

A great read about how “cause marketing” can’t just be a whitewash. It has to be an integral part of the company’s DNA first.

Interested in Cause Marketing? Learn about our upcoming webinar.


Honest Tea Vending Machines Accept And Encourage Charitable Donations (Vending Times)

It’s like rounding up for a charity at the checkout, except it’s at a vending machine…and they’re actually baking a little cause education into it. Very nicely done. It’d be interesting to see the impact results on this one afterwards.


Busch’s ‘Pop Up Schop’ hidden in a national forest offers the chance for free beer for life (The Drum)

They probably got you at “free beer”. I’m French, I prefer wine ‍♂️but I have to admit that’s a pretty cool campaign!



Target Unveils Adaptive Halloween Costumes For Kids With Disabilities (Huffington Post)

The title says it all ❤️.




BONUS: A Cause Marketing Webinar Presented by… Media Cause!!


Webinar – Cause Marketing: What It Is, What It’s Not, and How to Get It Right

Since she started the Thursday Thinky, I could not finish the first of our blog series without a shout out to our very own Amy Small. She will be hosting a 4-part webinar series with AIMA (Atlanta Interactive Marketing Association) on cause marketing and how to get it right. Interested? Sign up, and tell your friends about it.


That’s it for today’s Thinky. Hope you enjoyed it, and we’ll see you next Thursday!

PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!

Interested in getting this Thinky in your inbox every Thursday? Let us know!



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