Thursday Thinky: Bullying, Trends & Politics

Hello, we are interrupting your Christmas, Hanukkah, White Elephant shopping spree, with a much-needed dose of inspiration.

“Why?” you may ask. Well, finding cool gifts can be hard. You can always go for the classics (books, clothes, toys, etc.). You can go the easy route with gift cards. Or, you can just ask your family members and friends for what they want… But, it kind ruins the fun and the surprise, doesn’t it? So, how can you think outside the box?

I don’t know… but the campaigns that are featured in this week’s Thinky definitely tried to be innovative. For some, like the Monica Lewinsky’s anti-bullying ad, the Virgin Velocity use of political trends, and a Wieden + Kennedy art show on lost animal species, it worked big time. For others, like the Diesel/Coca Cola collab or the NBC Universal campaign on LGBT inequalities, the jury is still out.

Anyway, I hope that while going through these examples, you found a few details (an image, a word, a sound), that spark up your creativity to get the best gifts of them all.



Tackling Big Issues


Bullying – “The Epidemic”, a new anti-bullying PSA from Monica Lewinsky & BBDO NY is POWERFUL  (Muse by Clio)

WOAH, just whoah! The setup, the misleadingness/redirect, the interactivity if you view it on mobile. It’s STUNNING in story and execution. Watch it twice, first without the context and then with it. Also super intriguing–instead of building out a full fledged microsite, the end screen from the video/story leads you either to individual orgs, or to the “How to help” button top-right to send messages to friends who might  need to hear a kind word. Amazing work!



LGBT Inequalities – New LGBT acceptance effort highlights shocking inequalities (Campaign Live)

We were left wanting so much more from this one. The statistic is sobering–that it’s legal in more than 30 stats to fire, evict, or deny service to people based on their sexual orientation. But, it’s just a stat. This spot missed an opportunity to find an insight and tell a really compelling story in an unexpected way. It plays as if there was no strategy–just a fact and a monologue. What do you think? 


Brands That Caught Our Eye


Virgin – Virgin Airlines’ Velocity brand pokes fun at politics in the US…and the UK (Mumbrella)

To celebrate reaching 10M members, Virgin’s Velocity using data from their frequent fliers’ travel habits to come with trends that make reference to current cultural and global topics, including Brexit and Donald Trump. It’s reminiscent of all the Spotify “year in review” work that has flooded your social feeds last week, and also interesting to see how politics can work in mainstream advertising w/o coming off as too polarizing. Well done.



Diesel + Coca-Cola – Diesel Links With Coca-Cola on a Recycled Apparel Collection (High Snobiety)

This campaign launched a big debate amongst a few Media Causers. Is it a thinly-veiled stunt to jump on the sustainability bandwagon or is it two companies genuinely trying to innovate to raise awareness around recycling? As far as I’m concerned, I was intrigued by the use/scan of the recycle logo as an activation. It’s more appealing than the good ole QR codes but I’m curious to know if millennials would actually bite. What’s your take?


The Many Facets of Design


W+K AmsterdamArt show pays tribute to lost animal species (Creative Review)

Inspired by the theme of this year’s Dutch Design Week – ‘If not now, then when?’ – Wieden + Kennedy Amsterdam has launched a show, called Lost and Not Found, dedicated to raising awareness around lost animal species and the impact of human behaviors like pollution and poaching. The show has been curated by W+K Amsterdam’s in-house Design Studio, and features work by over 50 artists and designers on 12 species that are now extinct. It’s stunning! Check it out.


That’s it for today’s Thinky. See you next week!

PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!

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