What is Search Engine Optimization (SEO) and Why Do Nonprofits Need It?

Nearly 68% of web traffic occurs on search engines (source Ahrefs). This is why SEO services are so important for nonprofits. If you want your target audience to find your nonprofit, you need to rank on major search engines—appearing at the top of search engine results will help supporters find you when you need them most. SEO can help drive traffic to your site, increase actions taken, and accelerate your mission in ways you never imagined.

Not only do you need to appear in search results, but you need to appear highly ranked. 0.63% of Google searchers click on results from the search engine results pages (source Backlinko). Today, more than ever, people are searching for answers and looking for information. Let us help you increase your organic visibility and reach your audience to help drive your organization further.

Our Approach to Search Engine Optimization for Nonprofits

We help increase brand awareness through SEO. Our expert services will increase your website’s visibility and organic search traffic to your website, making it easier than ever for supporters to discover your nonprofit’s mission and goals.

At Media Cause we approach SEO holistically. This means we look at the whole strategy, not just one aspect of SEO. We analyze and take into account on-page SEO, off-page SEO, content optimization, data and analytics, keyword research, and more. There are over 200 ranking factors that Google takes into account— and it’s our job as SEO experts to help your organization optimize for all those factors.

SEO Services Offered at Media Cause

At Media Cause, we offer individual services along with a larger SEO strategy to drive your nonprofit’s growth and visibility. We make sure that your nonprofit gets a unique strategy that mirrors your purpose and mission.

SEO Audit and Discovery Icon. Computer with magnifying glass.

SEO Audit + Discovery

On-Page SEO

Technical SEO icon.

Technical SEO

SEO Audit and Discovery Icon. Computer with magnifying glass.

SEO Keyword Research

SEO Optimized Content Creation

Technical SEO icon.

SEO Reporting

Why Media Cause for Nonprofit SEO Services?

The answer is simple — we are passionate about helping mission-driven nonprofits grow in all aspects. You’ll work with individuals who want to help your nonprofit succeed and gain visibility and traffic. Our clients trust our strategies and have seen results that prove our experts know what they’re doing.

You'll work with an expert SEO team.

Our SEO team is passionate about helping you drive your mission. Additionally, they’re on top of their SEO game and knowledge, constantly learning and growing. You can expect a great partnership with our SEO team.

SEO results that matter.

Most of our clients see movement towards their goals within the first 6 months, depending on their strategy and selected services. With our SEO reporting, you’ll be able to know what your investment is accomplishing.

We love to help.

You’ll be working with trusted SEO experts who genuinely care about your organization. Our work is successful because of the individuals who make up our organization. They will care about your goals as much as you do.

FAQ About SEO Services at Media Cause

SEO is the process of optimizing a website or web page to rank in the search engine results pages and increase organic traffic. It can take 4-6 months to see major movement in your SEO after changes and optimizations because it needs to gain search engine and user trust. 

SEO raises awareness of your organization’s mission, work, and stories. People who care about a social issue or a cause are likely to search about it to find information. Having your nonprofit’s site listed within the top results will increase the visibility of your site and drive relevant, high-quality traffic. It can also strengthen your support network and increase online donations as well.

SEO can help the right people find your mission, increases traffic and brand awareness, and, on average, has the highest ROI—just to name a few reasons! 

You’ll work with our expert SEO team, who will develop a unique strategy and roadmap for your site that works best for you and your budget. This will include necessary on-site and off-site SEO optimizations to help your website rank higher on search engines. For a comprehensive list of what’s included, check out our SEO services above.