Google Grants Maximum CPC Moving From $1 to $2

In an email announcement to Google Grantees today, Google announced that they are raising the max CPC from $1 to $2 on January 28, 2013. This is big news for non-profits as many of them site the existing $1 max bid as the reason why they are unable to use their Google Grant effectively.

“As part of our ongoing efforts to grow our advertising program for nonprofits, we are making two changes to the Grants program. First, as of January 28, 2013, Google Grantees may bid up to $2.00 USD on keywords. This is an increase from the previous CPC bid cap of $1.00 USD and may allow your ads to enter auctions previously unavailable at the $1.00 bid cap. Second, to balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.”



The second half of the announcement isn’t as exciting. It’s premature to freakout over the consequences of dropping Google Grants ads below paid advertisers but we’ll be keeping a close eye on how this affects performance.

What do you think?


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