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Giving Tuesday Now

Giving Tuesday in May? It’s like Christmas in July. 

GivingTuesday, the groundbreaking global generosity movement, announced #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19.

The global day of action will rally people around the world to tap into the power of human connection and strengthen communities at the grassroots level. Communities are encouraged to take action on behalf of first responders, as well as the world’s other – often forgotten – frontline workers: the nonprofits and community organizations that feed, house, educate, and nurture neighbors impacted by the global pandemic. The social sector is in crisis at the very moment the world needs it most, and GivingTuesday stands ready to rally the world at this critical time.

Let’s start planning. 

What did we learn from the last Giving Tuesday? Visit our 2019 year-end wrap up for trends and results that included cultivation emails, Facebook fundraisers, match strategies, and monthly giving. 

Given the economic situation, the results of this new Giving Tuesday may be more similar to Year-End 2018. Know your history and check out this recap for details. 

Make sure you’re including donor retention strategies into your plan. Here are some tips on how to retain donors who give in times of crises or on special giving days that typically see an influx of new donors. 

We’re here to help. We’ve put together a few packages for organizations that need assistance putting together a FAST campaign plan, or need an extension of your team to help execute. Contact us for more details.


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