Fundraising Lessons from COVID eCommerce Growth

Since the pandemic began, businesses and organizations have been forced to adapt, shifting their focus to a primarily online audience. According to reports, in the first 3 months of the pandemic, we saw 10 years worth of growth.

With this leap forward on the commercial side, how do nonprofits keep from falling even further behind?

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What’s Inside:

  1. Shifts towards a digital world after seeing 10 years worth of growth in 3 months.
  2. Mobile app growth continuing to spike.
  3. Increasing need to make websites, products, and digital presence as accessible as possible.
  4. A rapid increase in BOPIS (buy online, pick up in-store)
  5. Frequency of online shopping climbing to 36% of consumers shopping weekly.

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