Leveraging social media advocacy to combat climate change

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Media Cause has been partnering with Natural Resource Defense Council (NRDC) for over 5 years on community engagement strategy and social media advocacy. NRDC leverages social media as a way to educate supporters and drive meaningful online actions to safeguard the earth, focusing on topics such as climate change, energy, sustainability, health, oceans, water and the wild.

As the leading voice of American environmental policy, NRDC Action Fund needed a strong social media presence to lead the online discussion around environmental issues. We developed a community engagement strategy to communicate their positions on a wide variety of political and environmental topics, all while staying in their brand voice.

We’ve created over 11,000 social posts across platforms to represent NRDC’s thought leadership in compliance with legal and brand standards. There have been substantial outcomes from our efforts, creating engaged communities to take action on global environmental issues and policy.

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The Outcome

In just one year, we drove unprecedented engagement across multiple of the Natural Resources Defense Council’s social channels by creating, curating, and publishing over 14.5k pieces of content—growing their social communities, driving long-term engagement, and educating the world on the work and mission of NRDC






new followers through organic social

With such an unpredictable political environment, we’re often dealing with issues that require a quick, expert strategy and execution. Working with Media Cause has allowed us to quickly ramp up resources or outsource projects, as needed. And between those moments, they are a huge help with the day-to-day channel management, reporting and paid content promotion.

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Chris Tackett

Social Media Director

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Our Strategy

Build + Engage Communities 

Individuals allow organizations to achieve goals of all shapes and sizes. We seek out the right people and inspire them to get involved and take action.

Captivating Words + Images

Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages—the list goes on—all help you move communities toward organizational goals.

Multi-Touchpoint Campaigns

Momentum matters. When we need supporters to take action, we strive to meet them where they are—on their twitter feed, in their inbox or chatting with their friends.


  • In an unprecedentedly hostile political climate, we managed the controversial endorsement of Hillary Clinton for President of the United States.
  • As NRDC worked to influence policy, we supported initiatives by maximizing assets including celebrity endorsements, digital content and effective calls to action.
  • We have worked on dozens of initiatives including Keystone XL, Tar Sands, antibiotics in fast food, and #ActonClimate.