Nonprofit Rebranding to Empower a Community

Overview

Trickle Up partners with women to forge resilient pathways out of poverty and together they work to build a world free from extreme poverty.

Our team was challenged with an entire nonprofit rebranding. From logos to collateral, design to verbiage, we took on the challenge of a major refresh.

 

Client

The Challenge

Typically our nonprofit rebranding clients ask for a new website. Trickle Up challenged us with everything but that — and a new logo. For Trickle Up, the complete brand overhaul included revised brand voice and messaging, brand look-and-feel, PowerPoint template, excel template, brand guidelines, impact report template, infographic styling, email template, iconography, business collateral (digital & print), and social media assets.

The Strategy

Trickle Up knew they needed a nonprofit rebranding. To better serve people in extreme poverty + vulnerability advance their economic & social well-being, we focused on the people who can make the biggest impact: women. When women succeed, so can their families and children. Trickle Up did the research and five people benefit for each woman they reach, which means they’ve helped over 1.5 million people since 1979.

To leverage that insight, we wanted to bring women front and center in the visuals and in the messaging.

The Results

Trickle Up challenged us to an entire nonprofit rebranding. From logos to collateral, design to verbiage, we took on the challenge of a major refresh.