A New Microsite to Promote Healthy Workplace Culture

Overview

Futures Without Violence is a health and social justice nonprofit with a simple mission: to heal those among us who are traumatized by violence today – and to create healthy families and communities free of violence tomorrow.

Our team helped Futures Without Violence build a great microsite within a quick timeframe on a low budget to meet their needs for a campaign promoting healthy workplace culture.

 

 

 

 

Client

The Challenge

Futures Without Violence produced a campaign in 2019 called #CheckYourWorkplace, which promotes change to end sexual harassment in the workplace. They needed help putting together a website to promote the campaign on a very short turnaround of approximately 4 weeks so that it could be ready to support the media they would be driving to it.

 

The Strategy

Futures Without Violence came to us with a document containing all of the language they wanted on the key pages of the site. We applied our expertise in content strategy and copywriting to edit and structure their core ideas in an impactful way for their audience.

Our team worked to build a plan that enabled the website to come together under the timeline and budget.

The Results

The site drove visitors to participate in the campaign by providing the opportunity to sign up to receive a checklist for a Culture Walk – an employee-organized and led event to look for visible and less visible signs of gaps in equity, safety, and respect in the workplace.